Vizionează videoclipul gratuit NOW-BE PRESENT

A timepiece that reminds people to value the present and experience the beauty of slowing down.
Mobile technology has caused people to live life on the go. As planning has become more fluid, communication about planning has become near-constant. People expect others to respond promptly, demands that cause social anxiety and communication addiction. This anxious lifestyle leads people to lose patience and to forget to feel the moment. NOW - BE PRESENT challenges people to consider the significance of the present moment. NOW makes novel use of sound to induce anxiety, which can only be allayed via a tangible point of interaction: a wooden dial which must be adjusted to match the current moment as it is represented by the hand of an analog clock. This interface helps people to focus, reminding them to live more slowly and to appreciate every moment.